06 October 2017 0 Comments Posted By : Craig Takeuchi

Heritage Minister seeks participants for Canada's first creative industries mission to China

Minister of Canadian Heritage Mélanie Joly made an appearance at the Vancouver International Film Festival (VIFF) today (October 5) at the Vancouver International Film Centre where she made an announcement about a forthcoming trade mission.

Scheduled within the VIFF Industry Exchange program, Joly discussed her new Creative Canada approach to Canadian cultural industries.

In her efforts to modernize Canadian approaches to culture, her announcement on September 28 of a $500-million deal with Netflix to create Canadian content has garnered much attention in Canada. (Further details about her explanation of that subject and more will be posted in a forthcoming article.)

Yet while the Liberal government is addressing foreign platforms coming into the domestic market, Joly also spoke about how one of the three pillars to their new approach is to help domestic content reach international markets.

She stated that the federal government will be "investing in making sure that our own creators are strong abroad".

In response to requests for more coproductions, Joly said that she is working to modernize coproduction treaties; has already done so with China, Ireland, Luxembourg, and New Zealand; and seeks to develop more. She added that Canada has become the first non-European country to become a part of the European Cinema Support Fund (Eurimage) and the government has invested $2.5 million to ensure Telefilm can develop export strategy and market development for producers internationally.

Joly explained that she has launched a cultural export strategy, is increasing the number of cultural trade commissioners as cultural diplomats to develop local markets, and is boosting participation at international fairs, such as the Frankfurt Book Fair in 2020 and the 2017 Gamescon video games convention in Cologne, Germany, where Canada was a partner country.

The minister made the announcement that her department will be launching their first creative industries trade mission in April 2018, which will be to China.

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